Behind the Work: Bentley Cyprus Cup
Padel has been taking over Cyprus, and honestly, we get it. There's something about the sport that just fits the lifestyle here. So when the opportunity came up to work on something connected to the Bentley Cyprus Cup at Green Padel Club, we didn't need much convincing.
The brief was a natural collision of two worlds that both take their craft seriously. Bentley doesn't do anything casually, and neither does a competitive padel tournament. That energy was fun to work with.
We got involved from the early stages and saw it through to the final product, a social media ad that went live on Instagram ahead of the event. The whole process felt collaborative and creatively open, which always brings out the best work.
Green Padel Club made for a fantastic backdrop. There's a real atmosphere to the place, and combined with the Bentley presence on site, it had a cinematic quality that didn't need much forcing.